Learn your SEO and Web Design Basics
Become more confident when undertaking SEO and Web Design projects.
The biggest mistake that we see when approached for undertaking SEO on client sites is that SEO is always an afterthought i.e. businesses give no consideration to SEO and the web design or web development team that they work with do not educate the clients on creating a sitemap that takes SEO into account.
This means that as an SEO Consultant we have to go back to the drawing board and restructure that website in order to ensure we have the right on-page structure to effectively target keywords.
So, if you are embarking on a web design or a re-design project here are some things that you need to keep in mind:
• Choose the right web developer or web designer: This can be a make or break for your project because if you choose the wrong web developer, especially if your decision is driven on price then you will need to pay later for this mistake. So, before you zero down on a web developer, make sure they have some knowledge of SEO. They should at the very least be able to ensure that your website structure has taken into consideration the fact that you will sooner or later be focusing on SEO as a marketing channel.
• Choose the right content management system (CMS): There are plenty of content management systems in the market and it can often get confusing for a layperson. Make sure that you choose a CMS that has extensive support, additional functionality available and can easily be customised to meet your future needs. Some examples of good and CMS’s include WordPress, Joomla! and Magento. These CMS’s have a very large developer network and also have modules that allow you to extend the functions of the build beyond the core functionalities. From an SEO point of view, ensure that the CMS that you choose has a module available to control your on-page SEO. Things like meta title, meta description, alt tags should be easily editable without the need to play with the source code of the website.
• Do keyword research before creating the sitemap: Creating the sitemap or navigational structure is not only important for UX but also SEO. Make sure you know the keywords you want to target before you create the sitemap. In a perfect world, you should have a web page targeting each of the keywords you have shortlisted.
• Focus on writing quality content to target keywords: Once you have narrowed down on the keywords and finalised your sitemap, make sure you spend a quality amount of time to create unique and lengthy content to effectively target keywords that you are looking to target. Following these steps you can ensure that you have taken care of a large part of your on-page optimisation and when it is time to actually undertake SEO on your site, the SEO you hire will thank you.
Learn more about basics of SEO here: https://www.youtube.com/watch?v=DvwS7cV9GmQ